Create an iconic and engaging tweet
(and supporting tweets) that creatively lands the brand announcement of the British and Irish Lions with viral impact #CastleLionsSeries

Rational

South Africans are excited to see the reigning world champion Springboks back in action and winning form, the tickets are financially very much out of the reach of ordinary South Africans, but Castle Lager is well-positioned to give them access to this once in 12 years opportunity.